white house black market and living beyond breast cancer pink ribbon event by county fair productions

Every once in a while, we are lucky enough to work on a project that is exciting, educational, fun, and for a good cause too.  Last Spring, we were asked to produce a very special event and photo shoot for White House Black Market and Living Beyond Breast Cancer, an amazing charity devoted to connecting people to trusted information about breast cancer, and a community of support.  White House Black Market has had an ongoing partnership with LBBC for years, funding countless programs and initiatives, and ton of of promotion.  This year, they wanted to show their solidarity with the organization in a compelling way, and create an amazing image in the process.  

Our client's idea was to create an aerial image that showed several hundred WHBM employees, arranged in the shape of a perfect pink ribbon, one that would symbolize WHBM's support of LBBC and breast cancer awareness in general.  Sounds simple right?  We thought so too, but we quickly realized we faced more than a few logistical challenges: site selection, timing/lighting, heavy equipment, permitting, airspace regulations, scheduling, shot angle, and inclement weather to name a few.  Our biggest challenge was the need to get several hundred people into a very precise ribbon shape, in a very short amount of time.  The size of the ribbon had to be perfectly calculated not only to fill the camera frame from an acceptable height, but also sized to accommodate the exact number of participants- if the ribbon was too small, it wouldn't fit everyone who wanted to participate- if the ribbon were too big, there would be too few people, and too many holes in the ribbon shape.  We needed the ribbon to look densely packed, with good color, and nice clean lines.

After much research, we decided our best approach would be to paint a perfect pink ribbon shape on the ground, then guide the participants to stand directly on the shape until it was completely full.  Assuming we got the dimensions right, this would allow people to place themselves quickly and easily, and for the color of the paint to enhance the image density too. We worked with an architect in San Francisco to get the dimensions of the ribbon shape perfectly calculated for 400 people, then enlisted our friends at Milestone Outdoor- a team of professional billboard sign painters from NYC- to fly down to Florida with those plans and execute the painting.  

Our architect also created schematics of our location, and presented us with potential views of the ribbon from different heights and angles- as it turned out, we would need to shoot the ribbon from a camera height of 52 feet.  Once we had this data, we started sourcing the boom equipment we would need to get our photographer and digital tech safely to that height.

The event-planning aspect of the day was another challenge.  With over 400 people involved, it was critical that we devised a plan that allowed for everyone to enjoy the associated speeches and events, and have fun and stay cool in the 90+ Florida temperature while working on the shot itself.  We decided to give everyone a number, and call them out to the ribbon in groups of 50 at a time.  A long series of pop up tents and water coolers would keep the waiting participants calm and comfortable, and limit the amount of time everyone had to be in the bright sun.  The participants would be guided from the photographer and producer 50 ft above, via bullhorn.

On the morning of the event, we awoke to blue skies and great weather.  The pink ribbon mural looked amazing from the top of the boom equipment.  The tents were in place, and the coolers were stocked.  All we needed were the people.  As they began to file into the auditorium, we greeted them all with a numbered ticket along with some pastries and coffee.  The President of White House Black Market, Donna Noce,  gave an inspiring speech to her team, and the energy of the room came to life.  As everyone geared up for the photo shoot, our production team got in position and began guiding the first group towards set.  Photographer Paul Thorburn was aloft in the boom at 50 feet, and gave the WHBM employees a hearty greeting via bullhorn.  The shoot was off to a great start.  

As more participants filed in, and got into position atop the ribbon, the energy of the day took hold.  It was clear that everyone was having a great time, and was very excited to show their support for such a great organization.  The final shots came together beautifully, and we were so proud to be a part of it.  If you'd like to learn more about Living Beyond Breast Cancer, visit their website:  If you'd like to make a donation, click here!

white house black market and living beyond breast cancer pink ribbon event plan  by county fair productions
white house black market and living beyond breast cancer pink ribbon event blueprint by county fair productions
white house black market and living beyond breast cancer pink ribbon event camera angle by county fair productions
white house black market and living beyond breast cancer pink ribbon event by county fair productions
white house black market and living beyond breast cancer pink ribbon event by county fair productions

Here's a rough time lapse video of the WHBM.LBBC pink ribbon event- it gets good towards the end!


In late 2013, we were enlisted by Northside Media Group to produce and direct a series of 8 animated shorts, based on compelling stories from 8 Brooklyn bartenders, as part of an integrated promotion with Jack Daniel's, the legendary whiskey brand. The project had 6 distinct stages: participant selection, story editing, animation direction and production, web design, contest execution, and special event/screening production.  The project spanned over 6 months, and culminated in a fantastic set of animated shorts that are fun to watch- our animators did an incredible job of bringing these stories to life!  We had a lot of fun working with so many different artists and technicians, and we were finally able to celebrate with them at the Jack Daniels sponsored screening event at The Woods in Williamsburg Brooklyn.  Pics of the event below- all of the animated shorts can be found on our Vimeo page, as well as in our WORK.  Thanks Everyone!

Here's the winning animation- it's a story told by bartender extraordinaire Mary Guiteras, animated by the amazing Danielle Ash:


carbon offsets by county fair productions environmentally conscious photo and video producers in nyc la sf and miami

As you may know, at County Fair Productions we implement a number of environmentally-conscious practices both on-set and off of all of our projects.  We recycle, compost, assist with donations and electronics recycling, and lots of other stuff too.  But I think the most important component of our approach is the purchasing of 100% carbon offsets for every project we do.  Most people have at least a couple of questions about carbon offsets, and how/why we use them- so I wanted to post a more detailed explanation of sorts.  This is by no means a full explanation of every aspect of carbon credits- it's just my own personal reasons for committing County Fair to remaining 100% Carbon Balanced for the foreseeable future.

It's All-Inclusive

Working with Carbon Offsets requires us to calculate and quantify every single thing we do that releases carbon into the atmosphere.  Of course we all know that driving cars releases lots of carbon into the atmosphere- but almost everything we do has a relatively quantifiable carbon footprint: paper usage, general purchases, utilities, the food we buy, and so on.  So by applying the carbon offset method to our daily lives (and to County Fair) we're truly able to take responsibility for our individual share of carbon output.  I'm not saying that we can buy our way out of our environmental responsibility- that would be inaccurate and far too easy.  But the process of calculating our own carbon footprint does put a price tag on behaviors, which  I think is a solid step in the right direction.  There are times in life, and on set, where it's impossible to recycle something, or we need to keep a generator running even when inefficient- in these times, I'm really grateful we are at least taking those inefficiencies into account, and paying a bit extra to do so.  To me, it's a realistic approach, and the very least we can do.

It's a Donation (Sort of)

The idea that a carbon offset is an exact mathematical measure is a little misleading.  A carbon offset is a certificate representing the reduction of one metric ton (2,205 lbs) of carbon dioxide emissions, the principal cause of climate change.  At the end of the day, the carbon offsets we purchase are kind of like donations to some very environmentally-helpful, or "Emission Reduction" projects.  The amount we buy depends on the amount of carbon we use.  These emissions reduction projects reduce the amount of greenhouse gases in the atmosphere in one of three ways:

  1. By capturing and destroying a greenhouse gas that would otherwise be emitted into the atmosphere.  An example of this is a methane gas capture project at a landfill;
  2. By producing energy using a clean, renewable resource that eliminates the need to produce that same energy from fossil fuels, the burning of which releases greenhouse gas into the atmosphere.  An example of this is wind power; or
  3. By capturing and storing (or “sequestering”) greenhouse gases to prevent their release into the atmosphere.  An example of this is a project that promotes the healthy growth and maintenance of forests.

Some projects entail more than one of these activities at the same time.  For example, gas capture projects at landfills not only prevent the release of methane gas into the atmosphere, but they also use the captured methane to generate electricity that would otherwise be generated by burning fossil fuels such as coal or natural gas.  It might sound complicated, but it's not.  For every metric ton of carbon we use, we donate a set amount to a project that is designed to reduce our need for, or our use of, one metric  ton of future carbon.

It's Easy

Let's face it, keeping things green in our daily lives takes diligence, sacrifice, consistency- it's difficult!  Keeping things green during production adds another level of difficulty- obviously the most important thing on any shoot is simply maintaining the quality of the work produced.  Most of our energy is expended simply "getting the shot".  It's tough to devote a significant part of our time and energy to being environmentally conscious on set- so it has to be easy, and it has to integrate into everything else we're doing.  That's why we've fine-tuned system our system to work- and it works well- but the easiest and most bulletproof commitment we have made, is the one to be 100% Carbon Offset.  It allows us to put our environmental consciousness on auto-pilot when necessary, to keep things running at 100%.

To learn more about how you can offset your own carbon, visit our partners at Terra Pass, or call Nancy Bsales directly at 973-743-5374 ... and tell her hello!



anthropologie house and home catalog cover image with couches and trees

We were so pleased to be a part of Anthropologie's first ever dedicated catalog of furnishings and home decor last summer.  It was an incredibly challenging shoot, but one that went incredibly well.  We had a great time with the team, and the final images look great!

It all started, as most shoots do, with a location search.  We were charged with sourcing a set of 3-4 complementary locations, each with a specifically designated style.  Each location had to not only look amazing, but also have the square footage and load-in capability necessary for a shoot of this scale.  They also had to be within a reasonable distance from the Tri State area.  We worked with our location contacts to present over 50 different locations, and plowed through several rounds of location planning with our clients.  We also did our own targeted research, and found an incredible brownstone in NYC that had never before been used as a location.  We were able to get in touch with the owners directly, and convince them to let us shoot in their beautiful home, for the very first time.

We ended up shooting about 3 weeks straight, and based out of NYC and upstate NY.  The physical scale of the shoot was sizable considering the crew size- wherever we went, we had at least 2 24 ft merchandise trucks in tow, along with our trusty passenger van, props van, and photo SUV.  We tried to make the transportation plan and travel routes as efficient as possible, and I think we did a good job, considering the amount of stuff we had to travel with.

I can't say enough about our incredible team.  The in house creative team showed up ready to work.  The props team was nothing but professional, inventive, and talented.  Our props PA's worked as an integrated unit, and facilitated the gargantuan task of emptying, re-furnishing, then restoring all off the locations we used.  At every home, we basically had to empty most of its furniture, then load in our own merchandise to shoot.  After the shoot, our team had to put each location back together again, exactly as we found it.  We are proud to report that we didn't damage a single piece of homeowner property during our 3 weeks of shooting.  All of our location owners were very happy with our on-site work and attention to detail and safety.  This was a result of our professional, respectful, conscientious team's incredibly diligent work throughout the shoot, so THANK YOU to them!

As the days passed by, our crew became a tighter and tighter unit, a well-oiled machine impervious to exhaustion.  Photographer Simon Watson was instrumental in keeping morale high.  His unflagging ability to power through the more difficult moments, and sheer talent for finding great shots in the most challenging corners were nothing compared to his consistently cheerful attitude, which kept us laughing and working hard through even the longest days.  Prop Stylist Kim Ficaro was another consistently cheerful presence on set- and she did an amazing job styling the beautiful tableaus she and Anthropologie are known for.  Our biggest thanks go to everyone at Anthropologie- their in-house creative team was so talented, and a huge pleasure to work with.   

Please enjoy some of the final work from the shoot, as well as some behind the scenes pics and videos below.  Thanks!

anthropologie house and home catalog couches in a field with a chicken

Shoot Credits: Art Director: In HousePhotographer: Simon Watson; Photo Assistant: David Fernandez Stylist: In House; Prop Stylist: Kim FicaroHair/Makeup: Devra KineryProps Assistants: Harry Smith, Rebecca Bartoshesky; Art PA'sMixed Media Productions, Sammy Sabedra, Eric Waltz; Soft Goods Stylist: Shelley Turner; Video: Jack Shanahan, Dominick Pietrzak; Production Team: Stephen Michael Price, Alex Brannian, Miguel Quintero @ County Fair


anthropologie in savannah at back in the day bakery and with gierdre d

We had the privilege of taking Anthropologie to Savannah, GA for a fun shoot last spring.  Photographer Bettina Lewin and the rest of the team took full advantage of the beautiful  backdrop of historic Savannah and Tybee Island to create a set of ethereal images and a web video for the brand.  

The locations were beautiful- from the shady tree-lined streets, to the cute cafes, to the faded grandeur of the haunted mansions- Savannah delivered.  We shot in some "famous" local haunts as well- Back in the Day Bakery and The Paris Market both provided great ambience for the shots- and snacks- for our crew.

Our whole team was consistently impressed with 3 things- the locations, the food, and the nice people that seemed to grow on trees.  Everywhere we went, people we courteous, curious, friendly, and accommodating.  We ate at several amazing restaurants, and loved them all.  A special shout out to The Olde Pink House, an historic Savannah restaurant, that was kind enough to let us shoot (as well as eat) there.   Southern Hospitality at its finest!  That goes for our local vendors as well- our local PA's, rental houses,  caterers and car services were all out of this world, and a pleasure to work with.   All in all, we can't say enough about how convenient, pleasant, and production-friendly it was down there.  Savannah, we will be back soon!

anthropologie in savannah at back in the day bakery and with gierdre d 2
anthropologie in savannah summer by county fair productions
anthropologie in historic savannah georgia with model geirdre    d
anthropologie in historic savannah georgia with model geirdre  d

Shoot Credits: Art Director: In HousePhotographer: Bettina Lewin; Photo Assistant: Christopher Morel  Digital Tech: Anton Young; Stylist: In HouseStylist Assistant: Julie Anne Daniel Hair: Lesley McMenamin Make-up: Walter ObalProps Stylist: In HouseModels: Gierdre D, Lindsay EllingtonProduction Team: Stephen Michael Price, Alex Brannian @ County Fair


Last Spring, we had a blast producing Calypso's Resort 2014 catalog on the Caribbean island of Barbados.  Working with our amazing Calypso team, and lots of old friends on the island made it feel like a breeze.  We had great weather, and photographer Matt Jones and his team were great to work with.  And we were lucky enough to shoot with the beautiful Nadine Leopold for 2 whole days in the sun.  Barbados is one of our favorite places to shoot- it's the easternmost of the Caribbean Islands, and something about it just feels special.  

calypso st barth in barbados with nadine leopold photos by matt jones

From New York, it's a 4 hour direct flight to the island- it's out there!  Once on terra firm, the island boasts a number of world class resorts on the West side of the island, as well as a wild and untouched coast on the east, facing out to the Atlantic.  There's great surfing on both coasts, and of course, great locations for a shoot abound.  The architecture of the islands is varied, with some colorful single family homes, and some larger plantation style homes.  Our favorite locations are  several historic properties scattered around the North side of the island.  They're elegant and romantic, without seeming too stuffy or polished.  While the main town of Bridgeport is a bustling city and not ideal for shooting, the much smaller Speightstown neighborhood offers lots of great color, and a flexible local backdrop.  We had an afternoon flight back to NYC, so we found time to take the crew paddle boarding in the AM before we left.  Great times!  Our shoot was a short one, but we still managed to enjoy much the island has to offer.   Thanks Barbados, hope to see you again soon....

nadine leopold winking for calypso st barth photos by matt jones produced in barbados by county fair productions

Shoot Credits: Art Director: In House Photographer: Matt Jones; Photo Assistant: Ryan Page;  Photo Assistant: Gregory Byers; Digital Tech: Tyler Jennings Video: Colony ProjectsStylist: Melissa BuckHair: David Lopez; Make-up: Cynthia SobekProps Stylist: Michelle Flood;  Model:Nadine LeopoldProduction Team: Stephen Michael Price, Miguel Quintero, Kaddesh Preston, Dorel Crush



Victoria's Secret in DUMBO

photo shoot on the streets of brooklyn with victorias secret and alessandra ambrosio&nbsp;

This spring, we had the pleasure of working with Victoria’s Secret for 3 days on location in Dumbo, Brooklyn.  Art Director Kiel Kong, and Photographer James Macari powered through a long shotlist and a small army of papparrazzi, with the help of the VS knockouts Alessandra AmbrosioMartha Hunt, and Behati Prinsloo- as well as the ever-strong VS styling team.

Arguably the most challenging aspect of the shoot was the batallion of paparrazi that shadowed our every shot, the sound of their clicking shutters roaring, their long lenses aimed at our backs all day long.  Initial frustration eventually gave way to a resigned indifference, as we accepted our fate as the subjects/casualties of celebrity culture.

As intrusive as it felt, the papparazzi were (for the most part) quite respectful, and kept to an appropriate distance. (For the most part).  In the end, we had learned many of their names, and become friendly with a few.  James Macari, who displayed nothing but calm, measured composure throughout the onslaught, even organized a few portraits with the gang of Paparrazzi (! see below) In the end, they were an inextricable part of the shoot, and something to joke about if nothing else.

As usual, shooting in DUMBO, had its benefits and challenges.  Crowds were a bit of an issue, as was the constant noise from the bridge and local construction- of which there is a LOT.  That said, there is always something indelible about that neighborhood that always seems to come through in the pictures.  Special thanks to the Dumbo Improvement DistrictOne Girl CookiesSuperfineHillside, and Jaques Torres  for all of their local support!  As always, we could not do what we do without the help of local businesses, and we appreciate it!

On an environmental note, we were able to recycle and compost quite a bit from this 3 day shoot, and we kept our vehicle usage to a real minimum.  We’re still waiting on the carbon output numbers, we’ll have an update on that soon.  Looking forward to seeing the final images from this one, we’ll update those soon too.  In the meantime, enjoy the BTS pics below.  Thanks VS!

photo shoot on the streets of brooklyn with victorias secret and behati&nbsp;prinsloo
photo shoot on the streets of brooklyn with victorias secret and alessandra ambrosio and flowers

Shoot Credits: Art Director: Kiel KongPhotographer: James Macari; Photo Assistant: Timothy O’Malley Photo Assistant:Isaac BearmanDigital Tech: Liz Lucsko; Stylist: Inge FonteyneStylist Assistant: Liz CresciHair: Frankie FoyeMake-up: Rose-Marie SwiftProps Stylist: Shari AnlaufModels: Alessandra AmbrosioMartha Hunt, and Behati Prinsloo;Production Team: Stephen Michael Price, Austin Kennedy, Ryan Newmyer, Austin Kearns, Cale Hughes, Dyami Allen @ County Fair Productions.


Solange Knowles for Brooklyn Magazine

We had a great time working with Solange Knowles and Brooklyn Magazine for their summer cover story in May.  Photographer iO Tillet Wright worked with some challenging lighting conditions to get some great portraits of Solange and her talented/beautiful friends.  We started the day at Colony Studios, a great new studio space at the Green Building- which is kind of like a Brooklyn version of the Starrett Lehigh Building in Manhattan.  From there, we moved to Ft Greene, where we based the talent and crew atMadiba, a phenomenal South African restaurant.  It was a perfect place to shoot and eat, and a a Ft Greene sunset provided the perfect way to end the day.  Solange and her friends were a pleasure to work and hang with.  Everyone worked really hard on this one- and had lots of fun too.  You can check out the interview and article here.  Scroll down for BTS shots from the day and the shoot credits as well. Thanks everyone!

Shoot Credits: Photographer: iO Tillet Wright; Photo Assistant: Joshua Anthony; Stylists; Lizzy Okpo and Ian Bradley; Stylist Assistant: Madeleine Hand; Hair: Susy Oludele; Make-up: Regina Harris; Featuring: Elise Peterson, Saada AhmedSolange KnowlesLizzy OkpoArmina MussaIngrid Burley


calypso st barth in miami with hannah davis photo by michael sanders

This February, we had a blast producing Calypso St Barth’s Summer shoot in Miami!  The client and crew were amazing- and everyone was thrilled to be in Miami for 3 days in the dead of winter.  Photographer Michael Sanders worked with Calypso to make knockout Hannah Davis look even more beautiful than usual, modeling the Calypso summer line.  Our lush locations and perfect weather contributed to the romantic feel of the final images- which you can see here!

On an environmental note, Miami proved an excellent place to support our sustainable practices.  We were able to recycle all of the usual suspects (paper, cans, bottles, plastic) without issue, and we found a fantastic urban farm to compost our organic waste from set.  Carbon wise, this shoot had a relatively large footprint, due to all the air travel, but our on-set practices reduced that number a bit.  Overall we used 8 metric tons of carbon- we then offset this amount 100%, bringing the shoot carbon-neutral as usual!

We’ll post the final images when they are released, in the meantime, please enjoy these behind the scenes shots from Florida.  Thank you Calyspo!

Shoot Credits:  Photographer: Michael SandersArt Director: Danika UnderhillProducer: Stephen Michael Price at County Fair ProductionsProduction Team: Austin Kennedy, Miguel Quintero, Chad Arrogante, Chris Pelletier for County Fair; Lighting:Ryan Dixon; Digital Tech: Jonathan MarshallMotion: Adam Wissing at Colony ProjectsStylist: Melissa BuckHair: David Lopez at Ford Artists NYCMake Up: Maria SecciaModel: Hannah Davis at IMGResident Swans: Hugh and Helen;Resident Parakeet: Sonny Buddy


green compost bucket for photo and video shoots by county fair productions

People tend to be surprised when we say we compost our food waste from set, which we always find …surprising.  While it does require a bit of extra work, it’s far from impossible to create composting solutions on set, at home, or in the office.

Bokashi is an anaerobic composting process that’s been used in Japan for a long time.  We use it on set, and benefit from its no mess, no smell, low maintenance qualities.  Unlike other composting methods, Bokashi composting allows for the renewal of a wide range of organic material, including meat scraps, bones, pet waste, and paper.  The anaerobic process speeds up the composting process, which means more of the NYC waste can be renewed here, within its population-dense local environment.

We heard about all of this from Vandra at Vokashi Kitchen Waste Solutions in Brooklyn.  She owns and operates an incredible Brooklyn-based home and business composting service.  They offer household and business composting collection throughout NYC!  When you sign up for Vokashi, they deliver empty buckets, along with the fermented starter mix necessary for composting.  Once or twice a month, they come back and collect your buckets of compostable waste, leaving new empty buckets with you.   They operate a few different land sites, where they turn your household waste into renewed soil for local use.

Finally, composting made (extremely) easy in NYC!  Thanks Vokashi-  Check out their site to learn more about them and their process.


neon palm trees and las vegas&nbsp;

We aren’t usually enlisted for corporate events, but when our friends at Daddy Creative Communications, a Berlin-based experiential marketing agency contacted us with a chance to spend 10 days with Bentley Motors in Las Vegas, we said….why not?

After weeks of planning, we took 21 of Bentley’s best European dealers on a whirlwind 4 day Vegas extravaganza, including a helicopter trip to the Grand Canyon, incredible meals, a mob tour, plenty of gambling, and of course the requisite nighttime insanity.  While many of the pictures can’t be published, please enjoy the ones that made the edit below.

We left Las Vegas tired, but pretty impressed with the production-friendly nature of Sin City.  We built a great network of contacts, and look forward to visiting again soon.  We were also quite taken by the natural beauty of the surrounding desert- lots of great options for a shoot.  Aside from the inherent dangers of shooting in Las Vegas, we wouldn’t hesitate to bring a group that way again- we actually think it would be a great place for a shoot.  Direct flights, inexpensive hotels, food, and transportation, access to flashy locales as well as pristine outdoors- it’s worth considering as an LA/Palm Springs alternative.  In any case, we had a great time with the folks at Bentley and our colleagues at Agent Daddy, thanks everyone, enjoy the pics!


Our secret editorial is finally revealed!   We produced this shoot for Elle Magazine on a beautiful October day, near Rockaway Beach.  Photographer Benny Horne and stylist Gracie Cobb used the backdrop of the Rockaways to create a glamorous take on the sleepy suburbs.  The pictures turned out great, and we were proud to be a part of this one.

We were on location just 2 weeks before Hurricane Sandy bore down on the very same Rockaway neighborhood, making the idyllic suburban scenes all the more poignant.  In response, Elle Magazine was kind enough to post a Sandy Relief guide on their website!  The residents of the Rockaways were so welcoming and friendly to our crew- our hearts are still with them as they continue to recover from the disaster.  Please click here to see more ways to continue to help the Rockaways and other Sandy victims.

On an environmental note, we were proud to recycle and compost everything we could on this one, and we were able to bring the shoot carbon neutral as well.  Thanks Elle!

Shoot Credits:  Producer: Stephen Michael Price at County Fair Productions;  Production Team: Miguel Quintero, Mick Ferreros, Dyami Allen for County Fair; Photographer: Benny HorneStylist: Gracie Cobb;  Hair: Andre Gunn at the Wall Group; Manicure by Gina Edwards for Chanel at Kate RyanCasting by Anita Bitton for The EstablishmentModel: Olga Sherer for New York Model Management;Fashion Assistant: Eliot Soriano 


The secret is out- the Brooklyn Magazine Winter Issue cover star is… Joe Johnson of the Brooklyn Nets!  We had a fantastic time producing this shoot for Brooklyn Magazine, and the pictures look great.  Billy Kidd shot the story at Root Brooklyn, and worked with stylist Jessie Cohan at Art Department to create some amazing images.   If you don’t know much about Joe Johnson, it’s because he’s new to town.  Traded from the Atlanta Hawks, (for 5 players and a 1st round draft pick!) Joe came to NYC just last summer.  An NBA All-Star and USA Olympic Team Member, Joe has already established himself as a key to the Net’s promising inaugural season.  For a much more in-depth glimpse of the man himself, pick up a copy at the newsstand, or visit In the meantime, enjoy some images from the shoot!


red cross worker in the rockaways during hurricane sandy

In the days following Hurricane Sandy’s devastating landfall in NYC, County Fair teamed up with Erstwhile Jewelry and DS and Durga perfumers to  raise funds and deliver over $20,000 of urgently needed supplies to victims of Hurricane Sandy in the Rockaways.  Our initiative, (an informal collection of funds through and purchasing and delivering of supplies) was a success, and we wanted to share some of our experiences here.

In the early stages of the devastating storm surge and fires in the Rockaways, organized relief was basically nonexistent.  We realized this on our first trip with a car full of diapers, food, water, cleaning supplies, and other items we had heard were in need. When we arrived in the Rockaways, we were surprised to find we were among the first to get there, and that there were no designated places to drop off such supplies. We went to the FEMA trailers and asked, but they just looked at us confusedly and said they “had no idea”. We drove around some more and found that Rockaway Taco had set up a mini-distribution center- they were trying their best to organize and distribute goods at the same time, as a bustling line formed on the muddy sidewalk.  As we were unloading our car, people just walked up to us and asked for items they needed, so we handed them out as needed, then left the remainder at Rockaway Taco for distribution.

As we drove away, we were struck by the lack of organized support out there, and the clear need for it.  We saw that our donations, while well-intended, required much sorting and more manpower to distribute safely and evenly to the population.  It seemed certain items were in high demand- flashlights, garbage bags, hand warmers, bleach- while other items (old clothing, paper plates, canned food) were for the most part being left in piles on the streets.

Clearly there was a disconnect between the kind donations of those far away and the needs of the people on the ground.  So we decided to offer our friends, family, and colleagues the chance to contribute in a very direct way.

We set up an event in, posted it on Facebook, and sent emails to everyone we knew.  We rented a 15 passenger production van.  We cleared our calendars for the next 3 days, and focused on making as many trips to the Rockaways as we could in that time.  We collected funds from our contributors and used them to purchase the most needed prioritized supplies in bulk, then deliver them to the Rockaways.  In the end, we raised over $20,000, and were able to make 7 trips to the Rockaways over 3 days to deliver the following items to the most organized donation centers on the ground:

  • 6 5500W generators
  • 8 3500 W generators
  • 16 portable space heaters
  • 640 pairs of handwarmers
  • 1200 Contractor Bags
  • 16 gallons of bleach
  • 2124 AA batteries
  • 522 led flashlights
  • 7560 Diapers
  • 9000 Baby Wipes
  • 500 Adult Diapers
  • 900 Tampons
  • 12 Cases baby formula
  • 162 pair work gloves
  • 2640 Band Aids
  • 50 tubes neosporin
  • 50,000 ibuprofen pills
  • 50,0000 Aceitominaphen pills
  • 12 bottles hydrogen peroxide
  • 1000 Clif Bars
  • 250 bags nuts
  • Lots of other assorted Food

Our donations were met with astonished gratitude by Rockaway residents- apparently large deliveries of these needed items in bulk (especially the flashlights, batteries, and generators, gloves, etc.) were pretty rare.  We wanted to share this experience, because while our contribution was only a drop in the bucket, we found it to be an incredibly efficient way to help, and we feel we really maximized our limited time by doing it this way.

Of course the Rockaways and other parts of NY and NJ are still in lots of need.  While our initiative is finished for now, there are lots of other ways to contribute.  The Occupy Sandy Relief webpage is the best place to start- they are on the ground every day assisting with all kinds of relief/recovery efforts, and have a way for you to donate everything from your time, to your money, and to specifically needed items.  Lots of ways to lend a hand.

Distribution center just getting going at Rockaway Taco.

Distribution center just getting going at Rockaway Taco.


Last week, we had the honor of producing the cover story for the upcoming issue of Brooklyn Magazine- the premier journal of all things Brooklyn!  Photographer Billy Kidd led an inspired team to create some incredible images of a Brooklyn legend-to-be.

We were extremely lucky to have our shoot at Root Brooklyn Studios, where the staff made every effort to accommodate our on-set needs and limited budget.  Special thanks to Kip, Aldana, Iliana, Mel, and everyone at the studio for their support before, during, and after our shoot.  We cannot recommend Root Brooklyn enough, we hope to be back there soon!

SO- who’s going to be on the upcoming cover of Brooklyn Magazine anyway?  You’ll have to wait until December 1, when the issue hits the stands.  We can’t give many hints, but we will say that it is going to be very Brooklyn, and very Big.  Stay tuned.


Last Monday we were also thrilled to be producing an excellent fashion editorial on location! Unfortunately we can’t yet say which magazine, but we can say that it was a beautiful autumn day, and we were happy to be outside in the sun all day.  We can also say that our new recycling/compost setup was a hit, and that we composted and recycled over 20 pounds of waste.  We’re waiting on all the carbon data from the shoot, but expecting to offset 100% of this shoot’s carbon footprint, which is great.  We can’t show any pics until the issue is released, but we can add that we had a great time, and the pictures looked incredible.  More details to come when the issue is released in January!



Screen Shot 2015-02-01 at 2.23.52 PM.png

County Fair took a trip to Vermont during the last few weeks of summer, and we were blown away by all of the location possibilities there.  From idyllic farms, to scenic roads, rustic barns, to pristine colonial towns and architecture – Vermont had a lot of location options.

We took a day trip to Montpelier (the state capital) to meet with Joe Boochkin at the Vermont Film Commission.  He showed us a million great locations, and put us in touch with a number of great local contacts.  We love shooting in upstate NY, but Vermont is truly worth considering- it’s just a bit further from NYC, but in our opinion the cohesive quality of the locations, from farms, to homes, to roads, (not to mention affordable rates and generally friendly residents) make it a solid option.  In addition to the location options, we also liked the way that almost all waste was recyclable, and that so much of the food we ate was grown and raised on nearby farms.  The Vermont community has been supporting those ideologies for decades, and it shows.

Enjoy some pics from the road!